Logos (What is a Logo?)

A logo is a graphical representation in form of a symbol, emblem or an icon that goes together with its logotype that is an exclusive typeface to form a trademark or commercial brand. Usually, a logo's design is for instant identification. A company logo is one aspect of company's representation, marketing and commercial brand and also serves as the company identity.

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Television Advertising
A mobile phone manufacturer has teamed up with Hollywood to promote its range of mobile phones. While there are only a few players, the mobile phone industry is characterized by intense competition...
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Mobile Advertisements
Two young entrepreneurs have developed a new marketing idea: using vests with built in televisions and DVD players to create “moving picture” body advertisements. These entrepreneurs have already sold the concept to a media network, which has used the technology to successfully....
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Operating Manuals
Operating Manuals, also known as “user guides” or “user manuals”, are technical documents intending to assist users of a particular product, typically hardware, software or electronic items, such as calculators, televisions and mobile phones Manuals were traditionally available in printed format, such as the instruction...
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Annual Reports
An Annual Report provides an all-inclusive report on a company's activities in the previous year, and they are required by law for companies listed on a stock exchange. The basic purpose is to provide information to shareholders and other stakeholders regarding the company’s financial performance. To achieve this, the annual ...
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Mobile Advertisements
More and more advertisements can be seen on modes of transportation, such as bicycles, buses, trains and motor cars. Because these channels are mobile, visibility can be increased by simply traveling to a new location. These advertisements are not limited to painting pictures or writing text. They have also started to include models ...
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Micro Sites
Marketers are also moving towards using micro sites, which is either a single web page or multiple web pages acting as a supplement of the main website. Micro sites are being used to provide information about one particular section of the website, or to provide details of, or promote, a particular event, product or range of products. They are also being used to specially include ...
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