Desktop Publishing

Traditionally, desktop publishing referred to as page layout skills only but now it goes beyond it to include many more specialized skills, for example creating POS displays, trade show exhibits, promotional items, etc. It combines text, photographs, data, charts and illustrations to create prototypes of documents to be printed (either in-house or with a commercial printer). The digital images created as a result are attractive, readable and fundamentally serve their purpose.

With increasing and pressing need of customization and distinctive identity, desktop publishing has gained much more popularity and significance. Constant innovation has also helped in professionalizing the process along with many added features in the software for further improvement.

Brochures, magazines, packaging and annual reports are a few examples of desktop publishing.

Desktop Publishing Design Products

The design is the reflection of your brand positioning. It plays a vital role in building your brand or corporate persona. The most important design products for building Desktop Publishing are:

• Magazines
• Direct mails
• Newspapers
• Annual Reports
• Books
• Booklets
• Operating Manuals
• Catalogues

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