Usually placed in high traffic areas, billboards are huge outdoor advertising structures, informing and persuading pedestrians and drivers likewise. Adorned with clever punch lines and eye-catching illustrations, billboards have the highest and most retained impact and are one of the top most favored mediums of advertising by corporations. The location of a billboard massively influences its impact for an ill-placed billboard will earn no response or revenue.
What gives it an edge over other mediums is its intimidating size and capacity to reach out to millions without any discrimination or hindrance. Customized and designed effectively, the exposure it receives makes it explicitly more effective and efficient.
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