With countless opportunities offered at trade exhibitions, corporate identities now realize the potential presented by these trade fairs and pay close attention to their display paraphernalia-usually consisting of screens, banners, etc-to successfully communicate their message with visual impact while building their brand. Trade show exhibits are customized and therefore vary is size, cost and complexity, but all aim at representation of specific interest and grab attention of attendees. They usually incorporate bold images and witty phrases to lure people around so that they can give their sales pitch or hand out trade show literature.
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