Logos

A logo is a unique combination of graphics (including symbols, pictures and icons), and text which represent a particular company or brand. A logo is designed to make an institution, organization or brand name immediately recognizable and is an important component of its brand identity. Because a logo identifies an entity, its shape, color scheme, fonts and other graphics are specially selected to make it stand out.

While logos have traditionally been used to identify corporations, institutions, organizations or brands, some countries with strong tourism industries also use logos to promote and market their country to potential tourists.

Currently, with increasing globalization, there is a move away from using text and names in a logo, to create recognition in countries and cultures where the characters may not be recognizable. Most well-known global brands therefore utilize colors, pictures, signs, icons or symbols in their logos rather than text. If text is used, it is almost always used in conjunction with graphical elements, rather than on its own, to facilitate cross-cultural and cross-country brand recognition.

Some companies also create dynamic logos, which change according to the occasion or setting. This is typical for websites or television channels, where the colors or words are changed in honor of the occasion. Yet, some basic characteristics and features are always retained to remind the target audience that the basic entity has not changed.

Because logos create brand recognition, companies do not redesign them frequently. Instead, they spend time and effort to create them perfectly the first time. For this reason, logo design is considered to be a very important field of graphic design, and requires a great deal of creativity and hard work.

Articles

Operating Manuals

Operating Manuals, also known as “user guides” or “user manuals”, are technical documents intending to assist users of a particular product, typically hardware, software or electronic items, such as calculators, televisions and mobile phones Manuals were traditionally available in printed format, such as the instruction...

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Annual Reports

An Annual Report provides an all-inclusive report on a company's activities in the previous year, and they are required by law for companies listed on a stock exchange. The basic purpose is to provide information to shareholders and other stakeholders regarding the company’s financial performance. To achieve this, the annual ...

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Logos

A logo is a unique combination of graphics (including symbols, pictures and icons), and text which represent a particular company or brand. A logo is designed to make an institution, organization or brand name immediately recognizable and is an important component of its brand identity. Because a logo identifies an entity, its shape, ...

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Point of Sale Displays

Point-of-sale displays are a special form of promotion that is set up near a checkout counter to attract customers’ attention so that they may purchase products they would normally not make a special effort to buy. Point-of-sale displays include shelf edging, hangings, posters, special counters or kiosks near the counter, or banners. ...

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Billboards and Hoardings

Billboards and hoardings are two interchangeable terms used for large outdoor advertising boards usually seen in areas with high traffic, for instances on busy roads. They are used to advertise products or services to pedestrians and drivers. Billboards are designed to be visible at large distances and to attract attention...

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