Annual Reports

Annual Reports were typically intended to simply provide a report of a company's activities in the previous year. Previously, annual reports would present only the financial statements of the company, along with footnotes and reports from the CEO, chairperson and auditors in as simple a format as possible with minimal embellishments or glossy artwork.

Eventually, however, marketers realized that annual reports were not just a legal requirement, they also represented the company in front of outsiders. As such, they needed to be made colorful, creative and visually appealing, so that others would be interested in looking at them. The scope of the annual report was also increased to include more than just the dull and boring financial information. Any piece of news was considered for inclusion that could create a good impression of the company in front of its stakeholders. Annual reports now mention any activities related to corporate social responsibility, events, concerts, functions, exhibitions or fairs that the corporation may have organized or employees may have attended during the past year. Stakeholders are reminded of the mission and values of the organization. Most annual reports also include information such as market share growth rates, new products launched, new markets entered into, or possible areas of future expansion.

All this is packaged in a booklet in which the latest graphic designing techniques are employed to make the document as attractive as possible. The covers and the news and highlights sections are decorated with photographs and other graphics to increase interest in the annual report and to make people want to read it.

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Annual Reports

Annual Reports were typically intended to simply provide a report of a company's activities in the previous year. Previously, annual reports would present only the financial statements of the company, along with footnotes and reports from the CEO, chairperson and auditors in as simple a format as possible with minimal...

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Billboards

Billboards are mounted in areas with high traffic, or on highways where people did not have much else to do to pass time and ended up reading billboards instead. Traditionally, billboards only used to be a slogan and some graphics painted or printed on a canvas. Now, however, marketers are teaming up with graphic ...

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Mobile Advertisements

More and more advertisements can be seen on modes of transportation, such as bicycles, buses, trains and motor cars. Because these channels are mobile, visibility can be increased by simply traveling to a new location. These advertisements are not limited to painting pictures or writing text. They have also started to include models ...

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Micro Sites

Marketers are also moving towards using micro sites, which is either a single web page or multiple web pages acting as a supplement of the main website. Micro sites are being used to provide information about one particular section of the website, or to provide details of, or promote, a particular event, product or range of products. They are also being used to specially include ...

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Blogs

Although “blog” advertising is still in its infancy, it is an option that is being seriously considered by companies. Although it is not a “graphic” medium, marketers are working hard with writers and designers to design attractive looking blogs and craft interesting blog content to make consumers notice their product and try it ...

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